1. Companies will further the public interest by contributing to the development of a better understanding and use of the capacities, abilities and technical skills of the electronic security industry in the State of Alabama, the United States of America and neighboring countries by accepting their responsibilities to the communities within which we live and work.

2. Companies will present their qualifications to prospective clients solely in terms of their ability, experience and reputations; will strive continuously to improve their knowledge, skills and techniques to make available to their clients the benefits of their professional attainments; and will not cause harm to another company by their actions or words.

3. Companies will always be mindful of the trust placed in them by subscribers and of their responsibility to render services at the highest level of quality.

4. Companies will assure that all of their employees are carefully oriented so that they will clearly understand company operations, policies, and procedures and their relationship with subscriber companies and their employees.

5. Companies will apply uniform and equitable standards of employment opportunity and assure that the best possible use is made of the abilities, technical and other, of their employees regardless of race, creed, color, sex or age.

6. Companies will endeavor to provide opportunity for the professional advancement of those employees who enter the electronic security industry by assisting them to acquire additional knowledge and competence in their technical skills and to keep up with significant advances in the state of the art.

7. Companies will maintain a wholly professional attitude toward those they serve, those who assist them toward other firms in the industry, towards the members of other professions, and toward the practitioners of allied arts and sciences.

8. Companies will respect the reputation and practice of other firms in the electronic security industry, but without hesitation, will report to the proper authority, conduct which may be unethical.

9. Companies will give to each client their state license number and each individual will show his/her identification card to all clients and possible clients.

10. Companies will inform each client of their rights and encourage them to maintain records of all activities and contracts related to the installation of an electronic security system.

11. Companies will adequately train each client in the proper use of their electronic security system.

12. Companies will advise customers who already have electronic security service of all rights and responsibilities they have under their present contracts, while informing them of alternatives and changes in the technology of the industry.

Any company, including all employees of a company, and any person who violates one or more canon of ethics in this chapter shall be subject to a monetary penalty and/or suspension of license. If, after a hearing, the Board determines that a company or person is, in fact, guilty of a violation, the Board may impose a monetary penalty of $300.00 for the first offense, $1,000.00 for the second offense and suspension of license for up to six months for any subsequent offense.